ABOUT SUBSET BICYCLES

WE HAVE OUR EYE ON THE FUTURE OF BMX

As the sport of BMX grows, so do the athletic demands. Today’s elite and aspiring riders train with greater specificity and efficiency. Riders (and the tracks they ride on) require more from their equipment.

When the difference between a podium finish and a crushing defeat is fractions of a second, every percentage improvement in component weight, stiffness, and strength matters. Riders need parts that truly move the needle in performance.

TIME TO LEVEL UP

Every Subset component is designed with the evolution of the sport in mind. Instead of simply creating the next “new thing” with marginal improvements, we’re changing the game.

We’re creating world-firsts. We’re shaving off ounces, not grams. We’re using materials and processes previously available only in motorsports and aerospace.

JUST LIKE THE ATHLETES OUR PARTS ARE DESIGNED FOR, WE'RE DOING WHAT IT TAKES TO BE NUMBER ONE.

OUR FOUNDER

Chris Rowlette, is a 40+ year veteran of the BMX industry as a pro racer, frame designer, track president, and BMX dad and husband. He has a vast historical knowledge of the sport and knows BMX is ready for transformative innovations. After over a year of research and development, Subset Bicycles can now release his flagship designs to the world.